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#MarlaRising Manifesto

 

 

As a consciously made and ethically produced Australian swimwear brand, we think a lot about how you, and how you’ll best enjoy wearing your Marla suit at the beach. We obsess over the cut to ensure it flatters your beautiful figure, we import luxury Italian fabric so you’ll feel firm and confident, and for some pieces, we even choose a premium, double seam design which not only reduces fabric waste, but also allows you to wear your Marla two ways.

Every time you buy Marla, you’re choosing to support a local, Australian brand from two passionate sisters who love to swim. You’re investing in us, so we want to provide the most value possible.

While this is a very beautiful exchange, recently we had a scary realisation. What if one day, there was no beach for you to make memories in your Marla? What if long summers spent enjoying our sand and our sea were no longer possible because of uninhabitable temperatures and unpredictable weather?

It’s no secret we’re in a climate emergency. And as a brand that seeks to celebrate you at the beach, we’ve decided to stand tall and take action. As the planet’s temperature rises, we rise too, and we’re asking you to join us. Rise up and meet the challenge our beaches and our wildlife are facing by committing to a set of simple but conscious choices each day.



#MarlaRising Mission

Currently, it is to halve CO2 emissions in the next decade so we can meet our target of 1.5oC of warming. Climate change scientists have confirmed we aren’t doing enough to get there.

Now… we’re the first to admit it can feel overwhelming. So often we question if we as individuals can really make a difference. That’s why we created the #MarlaRising Climate Change Initiative — to help guide our already conscious customers on what you can do every day that will contribute to halving CO2 emissions.

We know it is hard to take responsibility for something we can’t yet see, but the sad reality is we’ll feel it before we see it — both in temperature increases and unpredictable, extreme weather; and also the sad loss of land and wildlife. But when we do eventually feel it, it’ll be too late.

The time is now. We hope #MarlaRising helps guide you to making conscious choices each day.

From two sisters who love to swim,

Carla & Marcela

How To Take Action


Keep Our Beaches Clean

This is an extensive issue as far as the litter that we see on the beach is often just a very small percentage of what exists, with most of it being swept out in the ocean. It’s hard to put an exact figure on this, however it is something that not only effects marine life but us as humans, too. Some effects are costs of clean ups, injuries when swimming or walking along the beach, economic loss for smaller countries that rely on tourism – to name a few. Of course the effect on animals is catastrophic, causing severe injuries and death thus resulting in disruption to the marine ecosystem.

What can you do?
  • It sounds so simple but when you are at your local beach, or any beach for that matter, and you see litter, pick it up. Even if it’s just one piece here and there, it contributes to something.
  • If like us you enjoy a beach snack or picnic, try and discard food packaging at home and put it into a reusable container.
  • Encourage and educate children to do the same and protect the beaches, at the end of the day this is for them and the generations to follow.

(Source: World Ocean Review)

Support Slow Fashion

Did you know that the clothing sector represents around 3% of global production emissions of CO2? This is because of the energy used to produce clothing, in particular for the fast fashion sector. The frantic pace of the industry is the leading contributor to this figure as clothes made are often of poor quality, are designed to last shorter periods of time through breakage, or are discarded, so that you buy more.

What can you do?
  • Support brands that opt to make locally, either by using small boutique manufacturers, in-house production or even hand made. Whilst the price will often be higher, the garments are made using quality fabric and craftsmanship and will last much longer than one or two seasons.
  • Supporting second hand and thrift shops is another way to help up-cycle clothes that have been pre-loved, saving them from landfill and destruction - plus it’s money towards a beautiful cause.

(Source: Carbon Trust)

Reduce Your Carbon Emission

Whilst jumping in your car is so much more convenient and a lot of the time our preferred mode of transport, it also has a significant impact on our climate.
A huge 16% of Australia’s total greenhouse gas emissions comes from the nation’s transport sector.

What can you do?
  • Opting for alternative transport solutions like walking and cycling can have a huge effect at reducing your carbon footprint but also keep you fit and save you money.
  • Where possible, think of taking public transport or carpooling with friends - this choice can definitely make a difference.
  • Did you know that every kilometre travelled on public transport instead of a car saves up to half a kilogram of polluting greenhouse gases from being released into the Earth’s atmosphere? A little change here and there can go a long way.

(Source: Climate Council)

Reduce Plastic Usage

Did you know that a single plastic bag can take up to 500 years to fully disintegrate in landfill? And that around 1 trillion bags are used every year worldwide? Scary!

What can you do?
  • Take with you a reusable fabric bag the next time you are off to the beach or doing some shopping - simple yet effective!
  • Support some amazing local and boutique brands that have designed some beautiful totes that can be used to carry your swimsuits, towel and sunscreen and then transform into your grocery holder, whilst looking effortlessly chic at the same time!

(Source: National Geographic Kids)

Choose The Right Sunscreen

Who doesn’t love getting some Vitamin D and enjoying the outdoors when the sun is out? This lifestyle is iconic to Australia, time spent at the beach with family and friends is somewhat of a tradition. ‘Slip, slap, slop’ is the slogan of summer but sometimes this can be doing more harm than good. Up to 6,000 tons of sunscreen are estimated to wash into coral reefs around the globe each year.

What can you do?
  • Purchase reef safe sunscreen that actively states it’s consciously made with our marine life in mind.
  • Look out for these harmful ingredients: Oxybenzone, Octinoxate, Octocrylene, Benzophenone-1, Benzophenone-8, OD-PABA, 4- Methylbenzylidene camphor, 3-Benzylidene camphor, nano-Titanium dioxide and nano-Zinc oxide.
  • If anything, avoid the first two ingredients highlighted, these are proven to cause the most damage.

(Source: National Oceanic and Atmospheric Administration - US Department of Commerce, Consumer Reports).